Shapeshifter Media publishes leading edge resources in the world of health and fitness.
We know from experience that diet alone won’t create an impressive physique. And we know training without diet can’t melt fat. Without the proper lifestyle changes, none of these new habits will stick. Strategically combining these three areas is what creates lasting change.
When it comes to fitness, we stand for training to live rather than living to train. We believe in being highly disciplined in nutrition, training, goal setting etc, while also enjoying those other small indulgences that add a splash of colour to this all too short life.
We believe that the key is to keep a tight ship at least 90% of the time, and to choose any indulgences carefully and consciously and without guilt. That’s a livable solution that our clients can stick to over the long term.
We train and eat healthy to enhance our lives. But we won’t become slaves to it or go down the bland path of denial and asceticism.
We believe the only ideal diet or exercise program is the program you’ll follow. Ideal means nothing if you can’t or won’t do it. We believe there’s something out there for everyone, whether that’s bodyweight exercise, weight training, yoga, low carb, fasting or eating for muscle. And it’s our job to help you find the path for you.
We also believe in using the tool that’s right for the job. Sometimes it’s bodyweight exercise. Sometimes it’s weights, dumbbells, kettlebells, bands, or suspension gear. There’s a wide world of fitness tools out there. And we believe in using any or all of them to reach our goals.
We stand for taking 100% responsibility for our own lives. We are responsible for our own success and our own setbacks. Taking responsibility for both allows us to change and grow. We don’t accept excuses from ourselves or our clients.
Finally, we stand for creating and living the lives of our choice. We believe in living as we see fit, provided we do not infringe on the right of someone else to do the same.
You won’t find dogma or judgement here. We’re too busy following our dreams. And we want to help you follow YOUR dreams too.